There are lots of options for creating your persona in the Internet age. The one I am going for is the fitness obsessed, witty geek. I am not sure if this is exactly who I am but that's what I want others to perceive.
The methods of delivering this message are:
The blog - www.themerrilllife.blogspot.com. Given the narrow focus of my posts, and the sporadic nature of them, there isn't a huge audience. This aint no white people blog yet. Considerations: do I open up with personal, private details about my life to build the persona?
Facebook/Linked In - I still don't get this phenomena yet. I played the game - add as many people to my friend list as possible - but it's kind of ended there. Other then Scrabulous.
Twitter (merrillfr) - I am loving this so far. It is the perfect solution for someone who gets bored at long conversations and would prefer exchanging one sentence quips. Of course a lot of people are not the best quippers - unless discussing how busy they are is considered riveting.
Podcast - My podcast is now approaching 100 downloads a week. Nothing Nielsen worthy yet but I think this means the audience is more then just friends. The personality hasn't really been injected in it yet; I haven't opened up myself Howard Stern style yet. And I don't know if that would even be interesting.
The challenge is now how to link all the techniques above to become famous. Because, in reality, that is the goal.