Wednesday, February 20, 2008

Ode to New Resource Bank

The beauty about exercise is that there is not really any downside to it. You look hot, you can eat as much as you want, it gives you confidence, it's a legitimate hobby, etc. The New Resource Bank is a similiar no brainer. I joined the bank about two months ago driven by two things.

First, the bank is dedicated to environmental issues, both in its operations (e.g., small global footprint, LEED certified headquarters) and in its decisions on the businesses with which it does business. This makes me feel good, that I am in small way making a difference.

Second, this focus on green issues is not at the expense of a customer-focused approach. While they are growing quickly, they treat each customer like they are important, as opposed to Wells Fargo's "I don't care about you, customer 1,222,444" approach. And get this. Even though they have much fewer assets than Wells, they charge no monthly fees AND reinburse any ATM fees incurred from competitor's machines.
They had me at hello.